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Wednesday, April 28, 2010

CNN- Activists call foul on KFC bucket campaign

Activists call foul on KFC bucket campaign

By Kat Kinsman, Special to CNN
April 28, 2010 10:00 a.m. EDT
KFC will donate 50 cents from each pink bucket sale to  organizations funding cancer research.
KFC will donate 50 cents from each pink bucket sale to organizations funding cancer research.


(CNN) -- Can chicken breasts help beat breast cancer? KFC officials are hoping customers will flock to help the chicken chain make a record-breaking donation of $8.5 million.

But some critics are calling foul on the company's mixed message, especially in light of the recent, heavily publicized addition of the aggressively fat-and-sodium laden Double Down sandwich to their menu.

KFC's "Buckets for the Cure" initiative boasts a bright pink website, packed with breast cancer facts, survivor stories and a pledge to.....


Read the rest of the story here.....

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